Case Study
American Gaming Association

Background

The American Gaming Association (AGA) is a 501(c)(6) trade association based in Washington, D.C. For twenty years, AGA subleased an older, inefficient, law firm space at 1299 Pennsylvania Avenue, NW. While AGA considered renewing the sublease or relocating, their overarching goal was to create a space that complimented AGA and its mission. A year before their lease would expire, the association engaged West, Lane & Schlager to evaluate their real estate situation and identify all viable alternatives.

Challenge

WLS discovered several challenges for AGA's existing situation. To start, AGA's existing layout lacked meeting space so it was important to add more areas to foster staff collaboration within the new office design. Also, AGA wanted to creatively represent all aspects of their industry so branding the space effectively was crucial. A final obstacle arose shortly after AGA selected its new building: the association's existing sub-landlord provided notice to AGA that it needed to vacate the space 60 days earlier than expected. This created a domino effect on all aspects of the project – design, permits, construction, furniture, fixtures, equipment, etc.

Solution

WLS recommended fast tracking both the design and construction process thus compressing the typical timeframe by the necessary 60 days. WLS negotiated the architectural contract that allowed them to begin basic design and code elements while working simultaneously with AGA on major design features and finish selections. WLS streamlined the general contractor’s (GC) pricing and contract period by bidding the GC’s direct project costs along with pre-negotiating final pricing, subcontractor pricing and major contract terms.

 We retained WLS to analyze all our options including remaining in our current space. It was determined that the best alternative for AGA was to relocate to a newly renovated building just across the street from the new City Center project. WLS was able to negotiate incredible economic terms and concessions, and also provided construction and project management services that allowed us to move in on time. We now have show-piece space located in perhaps the most vibrant area of downtown Washington, D.C. 

Geoff Freeman, President American Gaming Association

Results

The new space not only serves as an office, but also as an engaging environment to host events and showcases for clients. The space features a 70 - 30 open to private office ratio providing for AGA’s projected growth. In addition, the space incorporates several features that accent their mission such as slot machines, poker tables and a live sports score ticker that flows throughout the reception area and serves as a show piece in the space.

Key Contacts